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Who built this & why
Better Pickleball

Stop Practicing.
Start Improving.

The only coaching system built for players 50+ who are tired of plateaus, random YouTube tips, and being the weakest player on the court. CJ Johnson and Tony Roig have coached thousands. You are next.

30+ Years Coaching
200+ Video Lessons
5 Camp Locations
Players on a pickleball court, focused and ready to compete
Players learning together at a Better Pickleball camp

Picture stepping onto the court with a clear plan for every point. You know where to stand, when to move, and exactly which shot to hit. Your partner trusts your calls. Your opponents notice the difference. That confidence did not come from a YouTube video. It came from real coaching.

The Gap Between Practice and Progress

You play three, maybe four times a week. You bought the paddle everyone recommended. You have watched more YouTube breakdowns than you can count.

And still, the same players beat you. The same errors keep showing up. Your backhand dinks float too high, your third-shot drops hit the net, and when the game speeds up, you freeze.

So you watch another tutorial. Try another grip. Switch another paddle. Nothing sticks because random tips are not coaching. They are noise.

A player searching for answers online instead of improving on the court

Sound familiar?

The problem is not talent or effort. It is the lack of a system. Without a clear progression, practice just reinforces the same mistakes. You get more reps, but not better reps.

CJ Johnson

CJ Johnson

Lead Coach, Fitness & Movement

5.0 Senior Pro and IPTPA-certified Master Teaching Professional with over 30 years of coaching experience across multiple sports, including credentials as a PGA Golf Pro, PSIA Ski Instructor, and ISSA Personal Trainer. She coaches at camps across the country and specializes in helping players over 50 play smarter, move safer, and compete harder without wearing down their bodies.

Tony Roig

Tony Roig

Lead Coach, Strategy & Three Pillars

5.0 Senior Pro, IPTPA Master Teaching Professional, and host of the podcast Pickleball Therapy. He created the Three Pillars framework: mechanical, strategic, and athletic. He has built a coaching system used by thousands of players who needed more than tips. They needed a blueprint.

The Better Pickleball Academy

A full coaching membership with step-by-step courses, monthly new content, live strategy sessions, an 8-week fitness program, a community of players your age, and a mobile app so you can review lessons courtside. Everything organized by the Three Pillars: mechanical, strategic, and athletic.

What You Get Inside

Six pillars of coaching, built for your level

The Three Pillars framework on screen

Pillar 1

Step-by-Step Courses

Targeted video courses that solve specific problems

  • Beat the Banger: disarm power players with placement and patience
  • Reduce Unforced Errors: the drill sequences that eliminate sloppy points
  • Master the Third Shot Drop: build consistency from the baseline
CJ and Tony coaching students on court at a Better Pickleball camp

Pillar 2

Monthly New Content

Fresh lessons every month from CJ and Tony

  • Real coaching based on community requests, not content farming
  • Seasonal strategy shifts for tournament and rec play
  • Deep dives into reader-submitted game footage
Tony Roig breaking down strategy during a live session

Pillar 3

Live Strategy Sessions

Quarterly live calls with a 5.0 Senior Pro

  • Ask Tony anything about positioning, shot selection, or doubles tactics
  • Recordings available if you miss the live call
  • Real answers from someone who has seen every game situation
Stretching and fitness routine for players over 50

Pillar 4

The Fitness Pillar

The 8-Week Challenge for bodies with a few decades on them

  • Court-specific mobility and balance work (no gym required)
  • Injury prevention drills for knees, shoulders, and wrists
  • Stronger on court without grinding your joints down
Better Pickleball community members connecting at a camp

Pillar 5

Community

Players at your level who care about getting better

  • Share wins, ask questions, get encouragement from peers
  • Connect with players who understand the 50+ game
  • Coach-moderated discussions so advice stays useful
The Better Pickleball mobile app showing a lesson

Pillar 6

Mobile App

Your coaching library, on the court and on the go

  • Watch lessons courtside before you play
  • Review strategy breakdowns between games
  • Entire library in your pocket, no laptop needed

3 Free Bonuses (Included Today)

These are example free bonuses designed to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.
FREE Bonus
Bonus PDF
Court IQ

Value: $47 - yours FREE

The Court IQ Cheat Sheet

A visual decision-tree for the 10 most common game situations. Ball position, your position, the right play. Laminate-ready so you can take it courtside.

PDF • 8 pages • Laminate-ready
FREE Bonus
Video Series
Warm-Up

Value: $97 - yours FREE

The Pre-Game Warm-Up Protocol

A 12-minute warm-up built for players 50+. Joint mobility, dynamic stretches, paddle activation. Prevents the most common injuries that sideline recreational players.

3 Videos • 8 min each • Printable checklist
FREE Bonus
Guide + Drills
Partner

Value: $67 - yours FREE

Partner Communication Playbook

Hand signals. Verbal calls. Pre-match alignment. The soft skills of doubles that nobody teaches but every player needs to win more games.

PDF guide • 2 drill videos • Signal cards

That was a small preview of a potential redesign of your landing page, based on another page I built that currently generates $4 for every dollar spent.

Here's who built it, and why.

Vincent Nguyen

Vincent Nguyen, Growth Ninja

Full-Service Paid Growth for Founder-Led Brands

I run Facebook and Instagram ads for founder-led education businesses.

My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.

I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Better Pickleball checks every box.

Since January 2026

Not hypothetical. Not from three years ago. These happened in the last few months.

New York Times Bestseller. Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.

New York Times Bestseller

$1M in 11 Days. Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.

$977,607 in sales from Jan 1-12, 2026

Sold Out a Live Event, Pro Bono. Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.

ROAS results and client testimonial for sold-out live event

Brought a Dead Funnel Back to 4x ROAS. A client's ads had completely stopped working for months. I built a new offer and rewrote the sales page from scratch. Now profitably running at 4x return to cold traffic.

Sales page rebuild with 4.50x ROAS
11+
Years Running Ads
Full-time, not a side gig
5+ yrs
Avg. Client Retention
Longest client since 2017. People stay because the math works.

How I Work

100% Performance-Based. Since January 2015.

I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.

This Is What Your Ads Would Look Like

Targeted creative that speaks to your audience. One concept shown here. I have dozens more.

BP
Better Pickleball
Sponsored
...
You play 4 times a week. You watch YouTube videos every night. You bought the expensive paddle. And you are still losing to the same people. It is not your effort. It is not your equipment. It is the gap between practicing and improving. One is random. The other is structured. Start for $35. Play better this month.
👍❤️ 847
142 comments • 89 shares
betterpickleball.com
Stop Practicing. Start Improving.
Structured coaching for players 50+

I Do Not Just Drive Traffic. I Build the Offer.

These three bonuses ship with every Academy sign-up to lift conversion and give new members immediate value.

These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.

Bonus PDF
Court IQ
Free Bonus
The Court IQ Cheat Sheet

A visual decision-tree for the 10 most common game situations. Ball position, your position, the right play. Laminate-ready.

PDF • 8 pages • Laminate-ready
Video Series
Warm-Up
Free Bonus
The Pre-Game Warm-Up Protocol

A 12-minute warm-up for players 50+. Joint mobility, dynamic stretches, paddle activation. Prevents the most common injuries.

3 Videos • 8 min each • Printable checklist
Guide + Drills
Partner
Free Bonus
Partner Communication Playbook

Hand signals. Verbal calls. Pre-match alignment. The soft skills of doubles that nobody teaches but everybody needs.

PDF guide • 2 drill videos • Signal cards

Ready to Talk?

No pitch decks. No high-pressure calls.

Contact Me →
Email: Vincent@GrowthNinja.com